R for website and Facebook analytics

In this talk, some tips will be shown how to easily monitor your website traffic without logging in to Google Analytics. In addition to this, you can inspect the online campaign’s performance you run and compare it to the changes in site traffic using R. In case you happen to have a Facebook page related to your website, R has also a lot to offer to you!

Vilisics Magdolna
Analyst, Fastbridge Hungary

Magdolna is an analyst at Fastbridge, an agency of IPG Mediabrands that specializes in online media. She leads attribution modelling projects, to gain insights and get optimised results for clients as well as foster the culture of using available datasources across teams.