Data Driven Marketing is on every marketeers agenda, however within most organisations we
find data siloed in seperate departments. In this session we will learn from real world examples
how brands can deliver their promise of understanding their customers journeys and have an
outlook how AI will change the game.
Strategy Lead, Oracle Marketing Cloud, CEE
Andreas is responsible for the Oracle Marketing Cloud business in Central Eastern Europe and
helps brands to achieve their strategic objectives within competitive industries like Retail, Travel or Finance.
His portfolio is a combination of strategic consulting and technology out of the Oracle Cloud stack to deliver
seamless experiences within a customer life cycle.